The organic food industry may be looking in worse shape than a chemically enhanced death-burger but it does have one formidable advocate in Elizabeth Hurley.

The actress and model, who launches her own organic snack range at Harrods tomorrow, sticks her green wellies in the boffins at the Government’s Food Standards Agency who concluded - in effect - that organic food was just a gigantic con in a study published earlier this year.

Liz’s response: “I think that study was flawed and misleading. It didn’t deal with what isn’t found in organic food, namely pesticides, antibiotics, hormones and numerous chemicals. Neither did it mention the appalling conditions some animals suffer when intensively farmed nor that the planet simply can’t sustain the present levels of conventional, chemical agriculture.

“Of course, there are many responsible non organic farmers and many of them are in this country, but some of the meat which is imported into this country and sold cheaply has got a horrific history. I wouldn’t buy meat, organic or otherwise, unless I could trace it back to an actual farm.”

Well said Liz.